Now I’m not a hugely popular blogger, so take everything I have to say with a grain of salt. That said, I have been keeping a blog (or online journal) in some form since 1999. Yeah, I was an early adopter. No, I don’t have the archives here. No, they aren’t coming back anytime soon.
But here’s what I’ve learned over the years.
More Comments – Want more comments on your blog? Ask questions! Post on other blogs. Encourage interaction. It definitely works. Also, check your comment settings. Do you only allow people to comment if they have accounts with sites like WordPress and Blogger? Consider adding a Name/URL option. I don’t use wordpress.com or blogger.com anymore (though both are great sites) and so prefer to not use those accounts to post because it won’t link back to this blog. So when I see those options, more often than not, I don’t comment. Check out your settings and make sure you make it easy for people to comment!
More Readers – Want more readers? Again, comment on other blogs. Promote yourself on Facebook and Twitter. But don’t go overboard. If you only post on Twitter when you update your blog, I’m probably not going to follow you. If you post every blog link eight times a day, I’m probably not going to follow you. Twice is good – once in the morning and once in the evening. Don’t spam your followers. That just gets annoying.
Link To Other Blogs – Did someone write something that inspired you to write a post? Then do it, and make sure you link to the blog that inspired you. There’s nothing wrong with taking inspiration from someone else – but there is something wrong with stealing. I try to always give a hat tip to someone who pointed me in a certain direction and not only does it acknowledge the source of the idea, but it also links to another blog, increasing the likelihood that others will follow the idea and link to you.
Write About Something You Enjoy – You can follow all the above tips and still not get readers if you’re not creating good content. That doesn’t mean you have to have to be the world’s best writer. I’ve found that the best way to write well is to write about something you love. It’s probably best if you have a general topic, rather than just “my life.” Focus on something specific in your life, be it running or scrapbooking or raising kids or your dogs or… But that doesn’t mean all of your posts have to be on that subject. It’s just another way to draw readers.
See, that’s not so hard, is it? It’s all very simple, but it’s a great way to get started and find your niche. And then get hooked!